Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Japan’s Mitsui Sumitomo Insurance Group, has launched its latest digital campaign, #SimpleHai, aimed at reshaping how Indians view insurance. The initiative seeks to break through the complexity traditionally associated with insurance by presenting it as simple, transparent, and digitally seamless.
At the heart of the campaign is a hero brand film supported by two motor insurance-specific films. Using humor and relatable everyday scenarios – from relationship dilemmas to chaotic traffic – the campaign highlights that while life can be complicated, getting insured with Chola MS doesn’t have to be.
The campaign builds on Chola MS’s T3 philosophy – Trust, Transparency, and Technology – emphasizing its focus on a digital-first, customer-friendly experience. Key features include policy issuance in three steps, AI-powered claims processing, customizable coverage options, a strong pan-India garage network, and instant policy renewal via WhatsApp.
By rolling out the campaign across YouTube, Meta, Instagram, and other digital platforms, Chola MS reinforces its mission to make insurance relevant and accessible for today’s connected consumers.
With #SimpleHai, Chola MS shifts the narrative from transactional advertising to human-centric storytelling, positioning insurance as an everyday ally that delivers peace of mind and confidence in an unpredictable world.
This campaign sets a new benchmark for insurance marketing in India, making protection more approachable, relatable, and desirable for a digitally savvy audience.
