The Pepper Creative Awards Trust has announced the call for entries for the 19th edition of the Pepper Awards, South India’s most prestigious recognition of creative excellence in advertising and communication.
What began as a state-level initiative has now evolved into a regional creative powerhouse, setting benchmarks that rival national award shows. Over the years, the Pepper Awards have become a vital platform for celebrating the distinctive creative voice emerging from the South, particularly Kerala, and for showcasing it on a larger stage.
A key pillar of the awards’ credibility has always been its illustrious jury – a panel of globally respected advertising leaders, many of whom have judged at Cannes Lions, One Show, Adfest, and Goafest. The 2025 edition promises to uphold this legacy, with the jury lineup to be announced soon.
“This year, we’ve expanded our categories to reflect leading national standards, offering more opportunities for diverse, brilliant work to shine,” said K. Venugopal, Chairman, Pepper Creative Awards Trust.
Echoing this sentiment, P.K. Natesh, Chairman, Pepper Awards 2025, added, “Alongside our coveted titles – Agency of the Year, Advertiser of the Year, and Best of State Awards – we’re proud to introduce a Special Jury Award to honour outstanding creative work.”
With the expanded categories and a renewed focus on spotlighting South India’s creativity, the Pepper Awards 2025 aim to inspire, celebrate, and elevate the region’s advertising industry to new heights.
