Publicis Groupe India has launched its new AI-enabled content studio, designed to help brands deliver personalised, localised, and culturally relevant marketing at scale – and at the speed today’s digital ecosystem demands.
Purpose-built for platform-led, always-on marketing, the studio merges creativity, agile production workflows, and advanced AI capabilities to enable real-time responses to cultural moments and regional nuances. The facility transforms content from a creative output into a strategic business driver, ensuring every asset is not just scalable but relevant, measurable, and impactful.
“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content-faster than ever before,” said Anupriya Acharya, CEO, Publicis Groupe, South Asia. “This studio brings together creativity, technology, and scale to act as a true growth engine for our clients.”
A Global-Standard Facility
Publicis Production operates 52 studios worldwide across key hubs such as Bogotá, New York, London, Paris, Shanghai, and Warsaw. The India Studio is equipped with editing suites, generative AI and CGI workstations, offering both high-end production and agile, scalable content solutions. It complements Prodigious India’s existing production capabilities, creating a fully integrated post-production hub for brands.
The studio is connected to Publicis Groupe’s global production ecosystem via LucidLink and data asset management systems, enabling seamless collaboration across markets in real time.
“With this launch, we now house creative, production, and technology under one roof. This is creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients,” said Rajdeepak Das, CCO, Publicis Groupe, South Asia.
Intelligent Content at Scale
Already producing thousands of assets across global markets-from product demos in Southeast Asia to festive campaigns in Australia-the studio is built to scale creative assets with precision and speed.
“Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce,” said Varun Shah, Managing Partner, Publicis Production. “It’s not just about producing more content; it’s about producing intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment.”
With this launch, Publicis Groupe India strengthens its position as a leader in future-ready marketing, where AI, creativity, and agility converge to deliver business growth and cultural impact.
