Homegrown denim brand Spykar Lifestyle has launched its latest campaign, ‘Daur Apna Hai’, celebrating India’s young, vibrant, and ambitious spirit. The campaign reflects the brand’s belief that this is India’s time – a nod to the confidence, self-expression, and pride of today’s youth, while reinforcing Spykar’s ethos of authenticity and the perfect fit for Indian bodies.

The campaign kicks off with a rap anthem, created in collaboration with Wicked Sunny, Dharmik, and the Vixens Crew. The track embodies the grit, talent, and ambition of India’s youth, pairing an addictive rhythm with lyrics that resonate with the brand’s message of empowerment and national pride.

Sanjay Vakharia, Co-founder and CEO, Spykar Lifestyle, said, “Spykar has always stood for the young and restless Indian spirit – self-made, unapologetic, and ambitious. Daur Apna Hai stems from this philosophy. The rap anthem is just the first step of a larger campaign that celebrates Indian creativity. As the country’s youth redefine success, we’re here to empower them with style and confidence that is proudly Indian. More initiatives, collaborations, and stories will follow to connect with our audience.”

Spykar has evolved from a pioneer in Indian denim into a lifestyle brand with a strong presence in apparel and accessories. Known for high-quality fabrics, internationally inspired designs, and a perfect fit for Indian bodies, the brand continues to uphold its roots while expanding across stores and e-commerce platforms nationwide.

Through Daur Apna Hai, Spykar aims to reaffirm its position as India’s leading denim brand, championing youth, individuality, and self-expression, while inspiring conversations around style, confidence, and homegrown talent.