The campaign highlights the Care-Boost Complex, promising to reverse three years of hair damage instantly.

Schwarzkopf Professional has unveiled its latest campaign featuring long-time brand muse Mira Kapoor, showcasing the transformative power of the new Bonacure Repair Rescue range.

The campaign film spotlights Schwarzkopf’s advanced Care-Boost Complex, which promises to “instantly reverse three years of hair damage.” Through a journey of renewal, the narrative captures visible transformation-restoring strength, shine, and vitality. Mira Kapoor embodies this promise, reflecting the confidence and radiance that comes with healthy, salon-quality hair.

“I’ve always believed hair is deeply personal, and I’m proud to partner with Schwarzkopf Professional for over three years,” said Mira Kapoor. “What excites me about the new Bonacure Care-Boost Complex is that it doesn’t just rely on science-it changes how hair feels. Softer, stronger, and more manageable. For women like me, constantly balancing multiple roles, this range is a lifesaver, delivering salon-quality results from the very first wash.”

Powered by next-generation, skincare-inspired actives, the Care-Boost Complex rebuilds the internal structure of the hair, restores elasticity, and repairs the outer layer to seal gaps for smoother strands. Key ingredients like Arginine, pH 4.5 Balancer, and Babassu Oil deliver deep conditioning, colour-locking precision, and long-lasting frizz control.

Aligned with Schwarzkopf Professional’s sustainability ethos, the Bonacure range is free from parabens, mineral oils, and artificial colorants, with premium eco-conscious packaging that reinforces its luxury positioning.

With this launch, Schwarzkopf Professional continues to blend science, innovation, and artistry, setting new benchmarks in professional haircare while addressing the evolving needs of Indian consumers.