Audio and wearable brand boAt, under parent company Imagine Marketing (IML), has appointed Gaurav Nayyar as its new Chief Executive Officer, succeeding co-founder Sameer Mehta, who will now serve as Executive Director to focus on long-term strategy.
Nayyar, who has been boAt’s Chief Operating Officer for three years, brings over 20 years of experience, including eight years as a Partner at Bain & Company. In his new role, he will steer boAt’s growth, drive product innovation, and strengthen its market leadership.
“Gaurav’s deep operational expertise and strategic insight make him the right leader to guide boAt into its next growth phase,” the company said in a statement.
Co-founder Aman Gupta will continue as Non-Executive Director, maintaining oversight of brand vision and marketing strategy.
This leadership change comes amid boAt’s plans to go public. Earlier this year, the company filed draft papers with market regulator SEBI for an initial public offering (IPO) through a confidential pre-filing route. boAt clarified that pre-filing the DRHP does not confirm the IPO, marking its second attempt to list. The first filing in January 2022 proposed a Rs 2,000 crore IPO, including a fresh issue of Rs 900 crore and an offer for sale of Rs 1,100 crore.
With this executive transition, boAt aims to combine strategic guidance from its founders with Nayyar’s operational leadership to drive innovation, scale, and long-term growth in India’s competitive consumer electronics market.