The cricketers trade their serious on-field personas for cheerful commutes, highlighting Uber as the stress-free travel choice.
Uber India has launched a playful new campaign featuring cricket stars Gautam Gambhir and Ravichandran Ashwin, who swap their trademark intensity on the pitch for light-hearted rides across the city. From bikes to autos to cars, the duo is seen enjoying everyday commutes with surprising ease and good humor.
The campaign taps into a universal truth-long, frustrating commutes can dampen the day. By showcasing Uber’s role in turning these moments into hassle-free experiences, the films position the platform as a reliable, affordable, and even mood-uplifting option for city travelers.
Ameya Velankar, Head of Marketing, Uber India South Asia, said, “We wanted to bring a fun, fresh perspective to Uber’s role in easing daily travel struggles. Featuring Gambhir and Ashwin in this unexpected, cheerful avatar gave us a chance to show that with Uber, even commuting can feel effortless and enjoyable.”
The campaign is rolling out across TV, digital, outdoor, and social media platforms, with regional language adaptations to reach wider audiences.
Uber currently offers a range of options-including two-wheelers, three-wheelers, four-wheelers, buses, and mass transit integration-positioning itself as the go-to choice for urban commuters seeking convenience across budgets and needs.
