Gamified campaign on the Swiggy app blends convenience with wanderlust, offering users a chance to win a holiday to Australia.

Swiggy has announced a first-of-its-kind partnership with Tourism Western Australia (TWA), launched around World Tourism Day 2025, to inspire Indian travellers to explore Western Australia. At the heart of the campaign is the Quokka, fondly called “the world’s happiest animal,” who now stars as Swiggy’s festive mascot of joy.

The five-day campaign brings the Quokka into the Swiggy and Instamart experience-appearing on order-tracking maps, banner ads, and digital touchpoints-encouraging users to imagine the happiness of a Western Australian holiday amidst their everyday routines.

A central highlight is the ‘Find the Quokka’ challenge, a gamified digital map of Western Australia hidden within the Swiggy app. Users must locate five Quokka icons placed across iconic landscapes, and one lucky winner, chosen via draw, will win return tickets for two to Western Australia.

Tom Upson, Director Markets & Aviation, TWA, said, “India is one of our fastest-growing visitor markets. By joining hands with Swiggy, we are able to connect with young, convenience-driven consumers and place Western Australia firmly on their travel radar.”

Sidharth Bhakoo, CBO, Swiggy Food Marketplace, added, “This collaboration goes beyond transactions to spark moments of joy. By weaving the Quokka into daily user journeys, we’re inspiring aspiration while staying rooted in everyday relevance.”

The campaign runs from September 28 to October 11, 2025 across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune, and Chennai, coinciding with India’s festive and holiday planning season.