JioMart has launched its new festive campaign, JioUtsav, built around the thought “Kyonki India Chahe Aur”(Because India wants more). The campaign celebrates the joy of getting it all, range, value, and convenience-without compromise.
Headlining the campaign is MS Dhoni, joined by Sunidhi Chauhan, Shivaji Satam, and Narain Karthikeyan across four quirky films that bring JioMart’s festive promise to life:
- MS Dhoni anchors the narrative with his trademark simplicity, symbolizing trust, value, and convenience.
- Sunidhi Chauhan, celebrated for her vocal versatility, represents JioMart’s vast product range.
- Shivaji Satam, famed as ACP Pradyuman, reinforces reliability and transparency with the line “Kuch Gadbad nahi”, emphasizing clear pricing and no hidden charges.
- Narain Karthikeyan, India’s Formula 1 trailblazer, embodies JioMart’s speed, dramatizing its promise of fast delivery with flair.
Recognizing that Indian shoppers want it all during festivals, JioMart’s campaign turns these everyday promises into entertaining, celebrity-driven stories.
During JioUtsav, customers can avail exclusive festive deals on mobiles, electronics, and gadgets. With JioMart Quick, essentials and groceries reach shoppers in 10–30 minutes, ensuring celebrations continue uninterrupted.
The campaign will roll out across broadcast, digital platforms, social media, and JioMart’s app and website, featuring 30-45 second hero films, 15-second OOH cutdowns, and short edits for reels and shorts, blending entertainment with JioMart’s festive value promise.
