JioStar Entertainment has introduced The Collective, a new industry-focused series designed to unite leading voices from the advertising and entertainment sectors. The initiative aims to foster insights, spark meaningful dialogue, and explore the evolving future of advertising in India’s entertainment landscape.
The premiere episode is now live, featuring a distinguished panel of marketing leaders: Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s), and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala (Zenith India).
Key themes discussed included:
- Connected TVs (CTV) emerging as a central household screen and the importance of measurable CTV campaigns.
- OTT platforms driving digital adoption and shaping new co-viewing behaviors.
- Ensuring brand-safe environments on OTT to deliver greater value for advertisers.
The Collective will continue as an ongoing series, featuring conversations with brand leaders, marketers, and industry experts, decoding the dynamic changes in India’s advertising and entertainment ecosystem while helping the industry navigate new opportunities.
