Urban Company has unveiled its new ‘Instant Cleaning’ service in the UAE, designed to bring professional cleaners to customers’ doorsteps in just 30 minutes. The service caters to fast-paced urban lifestyles, offering quick solutions for surprise guests, post-party cleanups, or last-minute household needs where speed and convenience are critical.
The campaign, rolled out exclusively across digital platforms such as YouTube, Instagram, and Facebook, follows a structured storytelling approach. Long-format films introduce the 30-minute promise, while shorter edits showcase everyday scenarios – from families and pet owners to busy professionals – highlighting how the service seamlessly fits into real life.
In a departure from influencer- or celebrity-led campaigns, Urban Company chose to spotlight its own professionals. By featuring authentic stories of cleaners who deliver the service, the brand reinforces values of trust, reliability, and authenticity.
With this launch, Urban Company positions instant cleaning as a lifestyle solution, not just a service. By combining speed, professionalism, and accessibility, the company promises to give UAE customers peace of mind and everyday convenience at the tap of a button.