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Coca-Cola India Powers ICC Women’s Cricket World Cup 2025 with Thums Up XForce and BodyArmor Lyte ORS

Coca-Cola India Powers ICC Women’s Cricket World Cup 2025 with Thums Up XForce and BodyArmor Lyte ORS

Coca-Cola India, in partnership with the International Cricket Council (ICC), is gearing up to energize fans and athletes at the ICC Women’s Cricket World Cup 2025, set to unfold across Guwahati, Indore, Vizag, and Navi Mumbai.

The collaboration builds on Coca-Cola’s eight-year association with the ICC, reaffirming the company’s commitment to advancing women in sports and creating opportunities for the next generation of athletes.

Thums Up XForce steps in as the official beverage partner, carrying forward the brand’s bold sporting legacy with its new no-sugar offering, while BodyArmor Lyte ORS joins as hydration partner, delivering advanced electrolyte support for players and fans alike.

Sundeep Bajoria, Vice-President, Coca-Cola India, said: “The ICC Women’s Cricket World Cup 2025 is a chance to deepen consumer connections while celebrating India’s moment on the global stage. By refreshing millions of fans and athletes, we’re not just backing the sport but turning cricket into a shared nationwide celebration.”

Echoing this, Shantanu Gangane, IMX Lead, Coca-Cola India & South West Asia, added: “Thums Up XForce embodies heritage and bold identity, while BodyArmor Lyte ORS represents innovation in hydration. Together, they allow us to create experiences where sport, culture, and consumers converge.”

From Olympics to ICC tournaments, Coca-Cola has consistently celebrated resilience and performance. This World Cup marks another milestone in that journey – ensuring every boundary, cheer, and celebration is fueled with purpose and energy.

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