The new platform, Zypp Ads, transforms e-scooters into moving digital billboards, blending sustainability with performance marketing.
Zypp Electric, India’s leading EV-as-a-service platform, has launched Zypp Ads, an AI-driven advertising solution designed to merge brand visibility with lead generation. The platform turns Zypp’s electric scooters and helmets into moving billboards, offering brands dynamic exposure and measurable business outcomes through a hyperlocal performance marketing engine.
Within just three months of launch, brands like PayTM, Leverage Edu, Rapido, and Swiggy have partnered with Zypp Ads. The platform’s EV fleet is not just a visibility tool but a conversion engine—driving street-level consumer interactions that translate into qualified leads.
Delivering over 250 million monthly impressions, 5 million doorstep interactions, and a hyperlocal reach of nearly 30 million, Zypp Ads offers brands up to 10× lower cost per impression than traditional outdoor advertising. Priced at ₹350 per helmet and ₹500 per scooter, each EV doubles as a data-driven marketing asset.
Akash Gupta, CEO & Founder, Zypp Electric, said:
“We’re building India’s first moving billboard-led marketing engine. Every scooter and helmet is a performance asset that moves through consumers’ daily lives. Where traditional OOH ends at visibility, we drive conversions and measurable growth. With a fleet of 20,000 EVs today and plans to scale to 100,000 in the next 18 months, the potential for Zypp Ads is immense.”
Akshay Chaturvedi, CEO, Leverage Edu, added:
“Zypp’s omnipresent fleet and Akash’s vision make them an ideal partner for mobile advertising. Their network has become the backbone of India’s quick commerce revolution.”
As outdoor advertising evolves, Zypp’s EV-powered ecosystem redefines engagement – ensuring continuous visibility, sustainability, and measurable impact, even when the traffic stops.
