Seagram’s Royal Stag Packaged Drinking Water has launched its festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, blending innovation and emotion to redefine how India celebrates. Staying true to its “Live It Large” philosophy, the brand brings together AI technology, music, and cricket to create a one-of-a-kind interactive experience.
At the heart of the campaign is an AI-powered greeting generator that allows users to create personalised video messages featuring Royal Stag’s ambassador, Rohit Sharma. Using regenerative AI and advanced voice synthesis, the tool produces lifelike, conversational greetings – making festive wishes more memorable and personal than ever.
Adding another layer of excitement, the campaign introduces a 3D Festive Map, an AR-led experience that visually celebrates the brand’s festive spirit. Consumers can also access personalised recommendations from India’s T20 captain, Suryakumar Yadav, covering gifting, food, fashion, and music to enhance every celebration.
In partnership with Gaana, Royal Stag further amplifies the festive mood through music, playlists, and cultural collaborations. Yatish Mehrishi, CEO of ENIL, said, “Festivals in India are about expression and togetherness. With #CelebrateLarge, we’re merging creativity and technology to help today’s generation make their celebrations truly larger than life.”
Consumers can join the campaign by creating their custom festive video with Rohit Sharma at www.royalstagliveitlarge.com, with a chance to win ICC T20 World Cup tickets and other exciting rewards.
