BMW India, in collaboration with Interactive Avenues and VDO.AI, has launched immersive Connected TV (CTV) campaigns for the BMW 2 Series Gran Coupé and BMW X3, blending innovation, design, and interactivity to elevate automotive storytelling.
The BMW 2 Series Gran Coupé campaign featured an interactive carousel format, while the BMW X3 integrated dynamic visual backdrops, offering audiences an engaging, remote-controlled experience. Powered by VDO.AI’s proprietary ad technology, the campaigns transformed traditional video formats into two-way, experiential journeys that invited viewers to explore BMW’s design, features, and performance in real time.
“Pushing boundaries is at the heart of BMW,” said Vitesh Barar, Director-Marketing, BMW India. “This partnership with VDO.AI has allowed us to craft awareness campaigns that are not just seen, but experienced – enabling deeper engagement with our audience.”
Echoing this, Arjit Sachdeva, Co-founder and CTO, VDO.AI, added, “Collaborating with BMW reaffirms how CTV can deliver immersive storytelling in India, merging technology and emotion seamlessly.”
Anjani Sankhyan, Associate Vice President, Interactive Avenues, noted that with CTV emerging as the new prime-time for premium audiences, BMW’s campaigns “captured attention, enhanced recall, and strengthened its digital brand presence.”
Executed across premium CTV platforms, the initiative reached high-intent luxury consumers, setting a new benchmark for interactive, experience-led automotive advertising in India’s evolving digital ecosystem.
