The new Diwali campaign transforms a light-hearted household moment into a thoughtful gifting story, positioning Zouk’s vegan bags as meaningful festive presents.

Indian vegan lifestyle brand Zouk has launched a heartwarming yet humorous festive campaign that captures a universally relatable scene – men juggling phones, chargers, and keys because the women around them have no pockets or bags to keep their things.

The campaign film cleverly turns this everyday humour into a gifting story. It follows one frustrated man who decides to solve his “walking storage unit” dilemma by gifting Zouk bags to his wife and sister this Diwali. The film blends wit with warmth, highlighting how a bag can be both functional and a thoughtful expression of care.

Disha Singh, founder of Zouk, said, “The festive season brings families together and with it, those everyday Indian moments we all know too well. Our film taps into this shared humour – while showing that a Zouk bag is not just a style statement, but also a smart, practical, and meaningful gift.”

Running across digital platforms, the campaign is complemented by The Big Bag Festival, Zouk’s curated gifting initiative offering limited-edition gift boxes and festive combos for sisters, partners, and colleagues. The brand has also teamed up with Palmonas, Bombay Sweet Shop, and Renee Cosmetics for exclusive Diwali collaborations.

Further enhancing convenience, Zouk products are now available via Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes, and Myntra M-Now, catering to last-minute festive shoppers.

With its mix of humour, insight, and cultural resonance, Zouk’s latest campaign reinforces the brand’s ethos – cruelty-free, stylish, and thoughtfully made for modern Indian homes.