The new #boAtGeminiChallenge encourages young creators to harness AI tools like Gemini and Veo 3 to reimagine advertising through technology, culture, and creativity.
Indian consumer electronics brand boAt has launched the #boAtGeminiChallenge in collaboration with Google, inviting a new wave of young creators, students, and aspiring marketers to reimagine advertising using AI-powered tools. The initiative aims to inspire fresh ideas that fuse technology, creativity, and Indian culture through the lens of next-gen innovation.
The campaign unfolds in two phases, running from October 8 to 14, 2025.
In Phase 1 – the Nano Banana Print Ad Challenge, participants will use Google’s Gemini 2.5 Flash (Nano Banana), an AI image-generation and editing tool, to craft print ads that creatively highlight boAt’s product range – from ANC headphones and bass-heavy speakers to smartwatches with fitness tracking.
Phase 2 – the VEO 3 Video Ad Challenge – invites creators to explore Google’s generative video model, Veo 3, to produce short films that seamlessly integrate boAt products into diverse lifestyle and cultural moments across India.
Speaking on the initiative, a boAt spokesperson said,
“Our vision is simple yet bold – to unlock the creative potential of every Indian across regions and backgrounds. The #boAtGeminiChallenge takes our collaboration with Google to the next level, empowering young creators to explore how technology can amplify storytelling and creativity in advertising.”
Participants stand a chance to win ₹10 lakh in cash prizes, alongside exclusive boAt products and Gemini subscriptions. Winners of Phase 1 will be announced on October 15, 2025, followed by Phase 2 winners later in the month.
With the #boAtGeminiChallenge, boAt and Google aim to democratize innovation, enabling a new generation of creators to explore the evolving intersection of AI and advertising.
