TTK Prestige has launched its latest festive campaign, Celebrating Every Kind of Cook, conceptualised by DDB Mudra Group. Moving beyond traditional depictions of cooking, the campaign spotlights the unique personalities that make every kitchen come alive – from the perfectionist and the improviser to the spontaneous home chef.
The campaign’s central thought is simple yet powerful: there’s no one way to cook. Everyone has their own rhythm, quirks, and motivations in the kitchen. This message is brought to life through two TVCs – one for the Endura Pro Mixer Grinder featuring actor Rajat Kapoor, and another for the Svachh Gas Stove. While one film captures the calm and capable host who effortlessly handles surprise guests, the other portrays the multitasking cook balancing cricket and chai with equal flair.
Rooted in everyday Indian moments, both stories celebrate authenticity, humour, and the joy of individuality. They also underline how Prestige’s products make cooking easier, more enjoyable, and adaptable to every personality.
Anil Gurnani, chief marketing officer at TTK Prestige, said, “At TTK Prestige, we see the kitchen as a space of self-expression. With this campaign, we wanted to celebrate the diversity of cooks rather than just their dishes. Every cook is unique, and our range of products is designed to empower them to cook their way.”
Rahul Mathew, chief creative officer at DDB Mudra Group, added, “The idea was to tell relatable stories that reflect how cooking isn’t one-size-fits-all. Whether you’re the planner, the experimenter, or the midnight snacker, Prestige has something for you.”
With Celebrating Every Kind of Cook, TTK Prestige continues to strengthen its legacy of trust and innovation while embracing the individuality that defines every Indian kitchen.
