The new campaign highlights doctor-certified sleep with the Duropedic mattress, combining humor and health awareness across Bengaluru.
This festive season, Duroflex is taking Bengaluru by storm with a clever OOH campaign featuring cricket superstar Virat Kohli and his trusted Duropedic mattress. The campaign draws attention to a quirky insight – while shoppers demand certifications for gold, electronics, and sarees, mattresses rarely get the same scrutiny.
Strategically placed across busy city locations, the ads pose the question: “Why not the same standards for your mattress?”, encouraging consumers to prioritise doctor-certified quality for better sleep.
The outdoor campaign is supported by a brand film in which Kohli showcases Duropedic’s five-zone support system, recommended by doctors and approved by the National Health Academy. The film underscores that restful sleep is the true foundation of festive energy and joy.
During a season of shopping marathons, family gatherings, and late-night celebrations, Duroflex’s campaign reminds consumers that quality sleep is as important as any festive purchase. Influencers are amplifying the message on social media, sharing stories of festive fatigue and how doctor-certified mattresses help restore energy.
Ullas Vijay, Chief Marketing Officer, Duroflex Group, said:
“Indians don’t compromise on quality during festive shopping. We check hallmarks, certifications, and authenticity before every purchase. Yet, we spend a third of our lives on a mattress without asking if it’s doctor-certified. This campaign addresses that blind spot and urges consumers to make informed choices for their well-being.
This festive season, with tiring preparations and late-night celebrations cutting into sleep hours, we present the doctor-recommended and Virat Kohli-approved Duropedic mattress. Its targeted five-zone support system delivers the restorative sleep you need to enjoy festivities with your loved ones.”
The Duropedic mattress, recently recognised as Product of the Year, features a five-zone support system that adapts to body weight and posture, promoting spinal alignment and reducing back pain. Constructed with a dual-density layer and 40% recycled yarn from PET bottles, it reflects Duroflex’s commitment to both comfort and sustainability.