Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest Diwali digital film under the brand’s ‘Duniya Ko Rang Do’ philosophy. The campaign emphasizes that the festival’s true glow comes not from lights or rituals, but from the warmth, love, and togetherness that bring families closer.

The film opens with a retired couple preparing their home for Diwali, carefully choosing colours that reflect their son’s favourites. When he cancels his visit, the father decides not to let disappointment overshadow the celebration. Instead, he and his wife continue decorating and painting together, highlighting that the joy of Diwali lies in the company of loved ones present, not just those who are far away.

Inderpreet Singh, Head of Marketing, Birla Opus Paints, said:

“What makes festivals memorable are the emotions behind the preparations, the anticipation, the small surprises, and the joy of being together. Our Diwali film celebrates the essence of togetherness, the warmth, the fun, and the love that makes this festival truly special.”

Sachin Kamble, Chief Creative Officer, Leo – South Asia, added:

“Diwali has always been more than lights and rituals; it’s a celebration of the bonds that give life meaning. With this film, we wanted to remind people that the festival isn’t about the scale of the celebration but the depth of the relationships at its heart.”

The campaign reinforces Birla Opus Paints’ belief that colour is more than decoration – it is emotion, connection, and shared joy, enriching homes and creating lasting memories for families during the festive season.