MS Dhoni Headlines Asian Footwears’ Festive ‘Go Chase’ CampaignThe campaign blends youthful storytelling with a Rs 100 crore expansion drive, aiming to triple retail presence and energize India’s sneaker culture.
Asian Footwears has launched a high-octane festive campaign featuring cricket legend M.S. Dhoni (MSD). Designed with a youthful, style-forward approach, the campaign positions Asian as the brand for consumers who value ambition, energy, and individuality.
Coinciding with the festive season, Dhoni unveiled Asian’s latest signature and premium sneaker collection, including models like Hyper Cushion, PowerKick, Wonder Walk, Mojo, and Quantum 2.0. Developed in-house at the brand’s BIS-certified footwear testing and design lab, the collection emphasizes durability, comfort, and contemporary design, offering global aesthetics at accessible prices.
At the heart of the campaign is a series of TVCs under the theme ‘Go Chase’, beginning with the film ‘The Engine’, which will roll out across TV, OTT, digital, print, and OOH platforms. The narrative draws parallels between Dhoni’s calm yet relentless approach on the cricket field and his passion for bikes, symbolizing Asian’s message of chasing energy, style, and purpose with resilience.
Rajinder Jindal, Chairman, Asian Footwears, said: “Asian has always stood for high-energy design and fashion within everyone’s reach. With ‘Go Chase’, we celebrate not just sneakers but the spirit of pursuing dreams. Partnering with MSD-who embodies resilience, calm, and fire-lets us tell this story authentically.”
M.S. Dhoni, brand ambassador, added: “This campaign is exciting. Chasing goals is all about mindset, and looking stylish along the way is a bonus. For me, Asian shoes stand for comfort and endurance.”
The campaign coincides with Asian Footwears’ Rs 100 crore investment plan, aiming to triple retail presence within the next year and strengthen its position in India’s sneaker market.
