Admitad India has introduced Trendweave, a new social shopping platform designed to empower digital creators and influencers to turn their influence into authentic commerce. The launch marks a strategic expansion of Admitad’s presence in the creator economy, enabling creators to curate and monetise their personal style through customised online storefronts.
At the heart of the platform are TW Shops – personalised stores where creators across fashion, beauty, fitness, and home decor can showcase their favourite products. Followers can browse and shop directly from these curated collections, simplifying how audiences discover and purchase influencer-recommended items.
Neha Kulwal, Managing Director, APAC & India, Mitgo, said, “Trendweave was born out of a vision to empower creators with control, credibility, and commerce at their fingertips. It embodies Mitgo’s continued commitment to building sustainable digital ecosystems – where innovation meets opportunity.”
Equipped with features like Instagram DM integration, smart product linking, and performance analytics, Trendweave allows creators to manage collaborations, drive engagement, and track their earnings with ease. For brands, it offers a powerful new way to reach consumers who increasingly trust creators over traditional advertising.
Officially launched in October 2025, the Trendweave app is now live on app stores and is onboarding a mix of top macro and micro influencers for early access.
Admitad India, part of the global Mitgo Group, is a leader in affiliate and partnership marketing, connecting brands with publishers, influencers, and creators to drive performance-led growth. With Trendweave, the company is deepening its foray into creator tech, bridging the gap between influence and commerce.
By integrating performance marketing, influencer collaborations, and creator-first tools, Admitad India continues to shape a future where creativity, technology, and commerce seamlessly converge.
