Xebec Communications has launched ‘Tyohar Mera Style’, a new festive campaign for Pigeon Appliances, celebrating India’s diverse ways of celebrating festivals. The digital-first initiative combines short films, influencer and food blogger collaborations, print, select OOH, and festive collaterals – all centred on one idea: every Indian has their own festive style.
At its core, ‘Tyohar Mera Style’ recognises that India’s celebrations are as varied as its people – from families steeped in tradition to millennials redefining festivities through health, convenience, and innovation. The campaign embraces these unique expressions, positioning Pigeon as a companion in every kind of celebration.
Rajendra Gandhi, Managing Director, Stovekraft Ltd., said, “Festivals in India are about joy, food, family, and togetherness – but also about self-expression. With Tyohar Mera Style, we’re celebrating that individuality. However you choose to mark the season, Pigeon is right there with you. Super Khush Hain Hum to be India’s partner in every celebration.”
Showcasing products like air fryers, hobs, chimneys, blenders, cast iron cookware, and BLDC hair dryers, the campaign highlights how Pigeon’s wide range empowers consumers to cook, celebrate, and live their festive moments their way.
Amitabh Bhatia, Head of Marketing, Pigeon Appliances, added, “The campaign reflects a modern India where heritage meets contemporary living. Whether it’s traditional feasts or mindful cooking, Pigeon helps consumers celebrate without compromise.”
Savita Nair, Creative Director, Xebec Communications, noted, “We wanted to tell a story that feels relatable and aspirational. By leading with digital storytelling, we’re reaching younger audiences while still resonating with families. Pigeon isn’t just about appliances – it’s about enabling joyful, personal celebrations.”
With ‘Tyohar Mera Style’, Pigeon Appliances reinforces its brand promise – Super Khush Hain Hum – while Stovekraft Ltd., the parent company behind Pigeon and Gilma, continues to strengthen its market leadership through innovation, safety, and a robust distribution network spanning over 65,000 outlets across India and 12 international markets.
