A witty full-page print story turns a missing sock into a tale of rediscovery, marking Flipkart’s creative twist for the Big Bang Diwali Sale.
In a world obsessed with hashtags, hooks, and short-form content, Flipkart has chosen to slow things down this Diwali – with a full-page print story that feels like a love letter to classic advertising.
Titled “A Man Once Bought A Single Sock”, the ad appeared on the front pages of The Times of India and Hindustan Times, standing out for its storytelling rather than celebrity sparkle. What begins as a quirky anecdote about a man named Arjun misplacing a sock soon turns into a thoughtful reflection on rediscovery and new beginnings – all sparked by Flipkart’s Big Bang Diwali Sale.
The story’s gentle humour and emotional depth evoke nostalgia for the golden age of copywriting – when words, not visuals, carried the magic. It’s a creative risk that pays off, proving that print can still make people pause, read, and smile.
Pratik Shetty, VP – Marketing & Growth, Flipkart, said, “Weekends are the right time to sit back, enjoy a good read, and shop for your favourite products.”
With this campaign, Flipkart revives the timeless joy of storytelling – reminding readers that even a single lost sock can lead to something worth finding again.
