Pepper Content has rebranded globally as Pepper, positioning itself as an AI-native marketing services company designed to challenge legacy networks like WPP and traditional agency models. The company combines the top 1% of freelance creative talent with custom AI agents to deliver faster, smarter, and more scalable marketing outcomes for modern CMOs.
The rebrand introduces a refreshed visual identity with a new logo, color palette, and tagline, alongside expanded services aimed at empowering creators, marketers, and brands to scale storytelling with intelligence and impact.
Anirudh Singla, co-founder and CEO of Pepper, said, “The marketing landscape has outgrown traditional agency systems. Pepper is building an AI-native model where creativity and technology work seamlessly to drive business outcomes at scale. Accenture has consultants. WPP has networks. Pepper has AI-native teams that ship faster. Where holding companies add cost, Pepper adds scale.”
Pepper’s new structure positions it as a next-generation alternative to legacy agencies and consultancies. Built for the AI era, the company integrates proprietary technology, AI-driven workflows, and productized marketing services to deliver speed, precision, and measurable growth.
Over the past three years, Pepper has grown more than 300% across North America and India, serving global brands including Unilever, ITC, Amazon, HSBC Bank, and Mutual of Omaha. Operating in India, North America, and the Middle East, the company now serves clients in over 15 countries. Its proprietary platform merges elite freelance talent with AI agents to create hybrid “super teams” that execute faster and outperform traditional models.
Rishabh Shekhar, co-founder and COO, said, “Pepper is defining a new category in marketing services. CMOs today need systems that combine top creative talent with AI agents to achieve speed, efficiency, and performance far beyond traditional setups.”
Pepper’s AI-native platform integrates strategy, creation, and distribution, enabling faster execution, measurable results, and enhanced marketing efficiency. Its four flagship offerings include:
- Pepper Content: Scales high-impact storytelling across the customer journey.
- Pepper SEO: Maximizes brand discoverability across search and AI interfaces like ChatGPT and Perplexity.
- Pepper Creative: Embeds AI into the creative process for personalized, amplified campaigns at lower costs.
- Pepper AI: Builds custom enterprise AI agents to automate workflows and boost productivity.
With this rebrand, Pepper aims to make AI-native marketing the industry standard, helping businesses move faster and achieve more in an increasingly complex digital landscape.
