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MMTC-PAMP partners with Blinkit for 10-minute gold and silver delivery this Diwali

MMTC-PAMP partners with Blinkit for 10-minute gold and silver delivery this Diwali

The LBMA-accredited refiner’s first-ever quick commerce collaboration brings festive gold and silver to consumers’ doorsteps in record time.

In a first-of-its-kind partnership, MMTC-PAMP – India’s only London Bullion Market Association (LBMA)-accredited Good Delivery gold and silver refiner – has joined hands with Blinkit to deliver its purest festive gold and silver products within 10 minutes this Diwali and Dhanteras.

The collaboration marks MMTC-PAMP’s debut in the quick commerce space, expanding its digital reach while catering to the rising demand for convenience-driven shopping among modern consumers.

Pure gold, delivered faster

Through this association, customers can now order MMTC-PAMP’s 24K 999.9+ purity gold and silver products – including the 1g Lotus Gold Bar0.5g Lotus Gold Coin, and 10g Lakshmi Ganesh Silver Coin – and have them delivered directly to their homes within minutes.

Each product follows MMTC-PAMP’s rigorous safety and purity standards, featuring tamper-proof packaging, Assayer Certified Minted Cards, and open-box delivery for transparency. Every coin or bar comes with a unique identification number and offers positive weight tolerance – ensuring it weighs slightly more than stated.

Tradition meets technology

Commenting on the collaboration, Samit Guha, Managing Director and CEO, MMTC-PAMP, said:

“At MMTC-PAMP, we constantly strive to meet the evolving needs of our consumers. This partnership allows us to deliver our 999.9+ purest gold and silver products within 10 minutes, blending purity with convenience. We aim to expand our reach while deepening trust with our existing customers.”

Kashish Vasishta, Deputy General Manager – Marketing, PR, New Product Development & E-commerce, MMTC-PAMP, added:

“Gold continues to attract young and tech-savvy investors who value authenticity and speed. Our partnership with Blinkit offers them a trusted and convenient way to buy gold and silver this festive season.”

Riding the quick-commerce boom

The launch comes amid India’s surging quick-commerce wave. According to CareEdge Ratings, the sector’s order value has doubled to ₹64,000 crore in FY25 and is projected to touch ₹2 lakh crore by FY28.

MMTC-PAMP also revealed that it is finalising similar partnerships with platforms like Swiggy Instamart to further scale its presence across metros and Tier-1 cities.

Gold, redefined for the digital age

Every MMTC-PAMP product undergoes an advanced purification process to achieve 999.9+ purity — meeting the highest global standards set by the LBMA. The brand’s integration into quick commerce brings together two consumer priorities: trust and speed.

This Diwali, MMTC-PAMP aims to redefine festive gifting – combining the timeless purity of gold with the instant convenience of digital delivery.

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