The brand’s new campaign, ‘As Real As You,’ celebrates authenticity, confidence, and timeless elegance.
Swa Diamonds has announced Bollywood actress Preity G Zinta as the new face of its latest campaign, ‘As Real As You.’The collaboration marks Zinta’s return to brand endorsements and reflects the brand’s core values of authenticity, confidence, and timeless elegance.
The campaign highlights real emotions and genuine beauty, positioning jewellery as a true reflection of individuality. Through ‘As Real As You,’ Swa Diamonds seeks to connect more deeply with modern consumers across India and the UAE, celebrating self-expression through craftsmanship and design.
Abdul Gafur Anadiyan, Managing Director, Swa Diamonds, said, “In India, jewellery is more than adornment – it’s an expression of emotion and celebration. At Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour, representing the trust and authenticity our customers value. Our campaign, ‘As Real As You,’ is a tribute to this spirit – because every genuine emotion deserves something equally real.”
Founded in Kerala, Swa Diamonds has emerged as one of India’s leading jewellery houses, with a strong presence across over 400 stores in India and the UAE. The brand aims to cross 500 stores by the end of 2025.
Renowned for its innovation and craftsmanship, Swa Diamonds holds a Guinness World Record for creating a ring set with 24,679 natural diamonds. With manufacturing units in Kerala and Mumbai, the brand continues to blend traditional artistry with modern technology to deliver purity, precision, and excellence in every design.