Conceptualised by Dentsu Creative Webchutney, the film ‘Diwali Always Finds Its Way’ captures the emotional warmth and togetherness of the festive season.
Greenlam Industries, in collaboration with Dentsu Creative Webchutney, has launched a new festive campaign titled ‘Diwali Always Finds Its Way’, celebrating the enduring spirit of love, connection, and emotional renewal that defines the festival of lights.
The film tells the story of a modern couple rediscovering closeness and warmth amidst the busyness of everyday life. Moving beyond conventional festive portrayals, it highlights Diwali as more than a ritual – a feeling that finds its way into every home and relationship, rekindling joy and togetherness.
Parul Mittal, Director, Greenlam Industries, said:
“At Greenlam, we believe Diwali is not just a festival but a celebration of bonds, love, and shared joy. Through this film, we wanted to convey that no matter the circumstances, the light of Diwali always finds its way – bringing warmth, hope, and happiness into our lives.”
Surjo Dutt, CCO, Dentsu Creative Webchutney, added:
“We tapped into a simple truth about modern relationships and used Greenlam’s role in their homes to tell a heartfelt story about rediscovering connection in one’s own space this Diwali.”
Ujjwal Anand, Managing Partner, Dentsu Creative Webchutney, said:
“This film reflects how every generation redefines culture in its own way. Even as traditions evolve, the essence of togetherness remains timeless.”
With its warm visuals and human storytelling, ‘Diwali Always Finds Its Way’ portrays the festival as a celebration of emotion over extravagance – reaffirming Diwali’s enduring message of love and connection.
