The campaign, ‘Prescribed by Doctors, Trusted by Moms, and Loved by Babies,’ highlights Himalaya’s enduring bond of trust, care, and credibility.
Himalaya BabyCare has launched a heartwarming new campaign reaffirming its position as a brand “loved by babies.” Titled ‘Prescribed by Doctors, Trusted by Moms, and Loved by Babies,’ the campaign creatively places babies at the centre of its storytelling, celebrating Himalaya’s core pillars – trust, care, and scientific credibility.
The film delivers a playful and emotional narrative built around the voices of babies themselves – the most honest and discerning audience. Set against the backdrop of a lighthearted ‘press conference’ following the All India Tiny Talk Summit, the story features baby “reporters” sharing their thoughts in the most endearing ways. When asked about their favourite influencer, one baby sweetly replies, “Maa,” reflecting the timeless trust between mother and child. Another responds with “Doctor,” reinforcing the brand’s credibility as a doctor-recommended choice for baby care.
The film concludes with a simple yet powerful message – while trusted by moms and prescribed by doctors, Himalaya BabyCare is ultimately loved by babies. The campaign uses a humorous, AI-enhanced visual approach featuring talking babies, adding charm, warmth, and a modern storytelling edge.
Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company, said:
“At Himalaya BabyCare, our philosophy has always been that babies come first. This campaign captures that sentiment by giving a voice to the little ones we care for most. Being loved by babies is the highest form of trust, built on the confidence that mothers and doctors place in our products. We remain dedicated to delivering Nature’s best for babies and a worry-free experience for moms.”
Adapted in eight Indian languages – English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali – the campaign ensures nationwide resonance.
Through #HimalayaBabyCare – ‘Prescribed by Doctors, Trusted by Moms, and Loved by Babies’, the brand reinforces its legacy of blending Ayurvedic wisdom with modern care, continuing its journey as India’s most trusted baby care partner.
