Dentsu has appointed Rohit Potphode as Managing Partner – Sports, Gaming, Esports and Live Experiences to strengthen its Sports and Entertainment network in India. Reporting to Yosuke Murai, Potphode will lead culture-driven brand strategies across sports, gaming and live events. With over two decades of experience spanning IPL, ISL, Coke Studio, and Lakmé Fashion Week, he has held key roles at IMG, Viacom, Disney, Star, and Times Network. At dentsu, he will focus on sports consulting, sponsorships, IP development and fan-centric experiences that deepen brand engagement.
