The campaign, conceptualised by Schbang, showcases how McCain snacks bring families closer through the joy of food and music.

McCain Foods India has unveiled its festive campaign, ‘Jugalbandi’, featuring legendary singer Usha Uthup, her daughter Anjali, and grandson in a heartwarming musical collaboration that celebrates family bonds and festive togetherness. Conceptualised by Schbang, the campaign highlights how McCain snacks serve as a connector across generations during Diwali celebrations.

The film captures a lively family gathering where Usha Uthup’s classic disco charm, Anjali’s modern melodies, and her grandson’s DJ beats create a playful musical face-off. As the rhythm builds, the irresistible aroma of McCain snacks brings everyone together, symbolising the joy of sharing and bonding over good food.

Blending the essence of two festive staples – music and food – ‘Jugalbandi’ reinforces McCain’s positioning as a brand that celebrates connection and warmth during moments of togetherness.

A digital-first campaign, ‘Jugalbandi’ is being amplified across social and online platforms, designed to resonate with audiences of all ages and highlight McCain’s commitment to inclusive, family-centric storytelling.