The new platform expands WPP’s global reach and empowers brands to independently plan, create, and publish campaigns.
WPP has unveiled WPP Open Pro, the next-generation edition of its AI-powered marketing platform, WPP Open. The new platform is designed to help brands of all sizes plan, create, and publish campaigns independently, while expanding WPP’s footprint across the global advertising market.
Announced by Cindy Rose, CEO of WPP, the launch of WPP Open Pro aims to make WPP’s AI-driven capabilities accessible to a wider range of brands – including those without prior access to its full-service expertise.
“The rapid acceleration of technology is transforming our industry, and WPP is leading that change,” said Rose. “With WPP Open Pro, we’re extending our AI advantage directly to more brands and businesses, giving them the tools to succeed in the AI era.”
Built on the foundation of WPP Open, the new platform combines data intelligence, creative automation, and campaign publishing in a single, intuitive interface. It offers three key functions:
- Plan with AI-powered insights – using WPP’s proprietary and partner data to craft effective strategies.
- Create content at scale – generating on-brand, channel-optimised assets instantly.
- Publish campaigns seamlessly – either through WPP’s Open Media Studio or directly to major ad platforms.
According to Stephan Pretorius, CTO, WPP, “Unlike solutions that focus on one stage of the marketing journey, WPP Open Pro delivers an end-to-end implementation platform – simple, fast, and enterprise-grade.”
Positioned as a scalable, integrated solution, WPP Open Pro empowers both global enterprises and emerging brands to deliver consistent, high-performing campaigns with speed, control, and creativity.
