Piyush Pandey, the legendary figure who revolutionized Indian advertising, passed away on October 23, 2025, at the age of 70. Known for infusing Indian culture, language, and emotion into advertising, Pandey’s work transcended mere product promotion, resonating deeply with audiences.
Beginning his illustrious career at Ogilvy India in 1982, Pandey’s creative genius led to iconic campaigns for brands like Cadbury, Fevicol, and Asian Paints. His advertisements, such as “Kuch Khaas Hai” for Cadbury, became cultural landmarks, reflecting the essence of Indian life and values.
Under his leadership, Ogilvy India garnered numerous accolades, including multiple Cannes Lions and the prestigious LIA Legend Award in 2024. In 2016, he was honored with the Padma Shri, India’s fourth-highest civilian award, recognizing his contributions to the advertising industry.
Pandey’s influence extended beyond advertising; he was a mentor to countless creatives and a champion of authenticity in storytelling. Even after stepping into an advisory role in 2023, his legacy continued to inspire and shape the future of Indian advertising.
His funeral is scheduled for October 25, 2025, at 5:30 PM, where colleagues, friends, and admirers will gather to honor the man who gave Indian advertising its voice and soul.
Piyush Pandey’s passing marks the end of an era, but his impact on the advertising world remains indelible.
