Interio by Godrej, the flagship furniture brand of Godrej Enterprises, has strengthened its ongoing ‘Moments That Matter’ campaign with a collaboration featuring renowned storyteller Priya Malik, coinciding with the launch of its new 22,000 sq. ft. experiential flagship store in Vikhroli, Mumbai.
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At the store launch, Priya Malik performed a spoken word piece titled “Ghar, Ghar Jaisa Hota Hai”, capturing how thoughtfully designed spaces become emotional anchors in daily life. From quiet mornings with coffee to shared family moments at the dining table, her narration celebrates the intimate experiences that transform a house into a home.
Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said:
“Our campaign shifts the focus from furniture as mere utility to pieces that nurture genuine connections. Priya Malik’s poetic narration deepens this message, showing how spaces can hold life’s most meaningful moments.”
The video will be promoted across digital and social media platforms, supported by influencer collaborations, encouraging audiences to reflect on and reimagine their own home experiences. The campaign was conceptualized by Contract Advertising.
Interio by Godrej also announced plans to open 500 new stores by FY29, including flagship stores and Interio Studios. The Vikhroli store offers immersive experiences like the Mangrove Kitchen café, curated lookbooks, and an Archive Gallery tracing Godrej’s century-long design legacy.
Highlighting Indian craftsmanship, the brand collaborated with designers and furnishing brands such as Adigami Studio, BR Pandit, Cane Concept, Heirloom Naga, Makaan, Oorja, Sirohi, and Svabhu Kohli. Additional activations included a fireside chat by fashion designer David Abraham on Bauhaus design influences and a digital installation by Aaron Myles, emphasizing the impact of well-designed spaces.
The flagship opening reinforces Interio by Godrej’s rebrand as a design-led lifestyle brand, with a vibrant coral logo symbolizing creativity, warmth, and modern India.
