Tech Mahindra, a leading global provider of technology consulting and digital solutions, has unveiled a refreshed brand identity to commemorate its 39th anniversary. The new identity embodies the company’s evolution into an AI-driven, agile, and future-ready organization – signaling renewed clarity, confidence, and the promise to help enterprises ‘Scale at Speed’.

Reflecting Tech Mahindra’s transformation journey, the refreshed identity highlights its focus on innovation, collaboration, and purposeful growth. It also establishes a unified global brand platform, aligning portfolio companies and strengthening its positioning as a preferred employer and transformation partner worldwide.

Mohit Joshi, CEO & Managing Director, Tech Mahindra, said, “For nearly four decades, Tech Mahindra has stood for innovation, trust, and transformation. As we enter an era defined by AI and digital reinvention, our new brand represents our next chapter – one that honors our legacy while embracing the limitless opportunities ahead. It’s our reintroduction to the world – the same Tech Mahindra, now with sharper clarity and intent.”

At the core of the new design is the ‘lozenge’ symbol, a dynamic reinterpretation of the Mahindra Group’s iconic ‘Rise’ beam. It signifies focus, ambition, and precision, complemented by the signature Mahindra Red and a modern color palette that brings consistency and impact across global markets.

Peeyush Dubey, Chief Marketing Officer, added, “Our refreshed identity is about purposeful evolution. It sharpens our story – one of trust, technology, and transformation – while reinforcing our position as a future-ready partner built to deliver ‘Scale at Speed’.”

Celebrating 39 years of innovation, Tech Mahindra’s renewed brand identity reflects its vision for the future – uniting its people, strengthening market relevance, and reaffirming its commitment to driving meaningful digital transformation worldwide.