Agency to lead digital strategy, creative storytelling, and influencer engagement for the legacy brand

Eveready Industries India has appointed The Minimalist as its digital agency of record, entrusting the firm with driving the brand’s digital strategy, creative campaigns, and influencer marketing initiatives to enhance its presence across online platforms.

With a legacy spanning over a century, Eveready has long been synonymous with trust, reliability, and innovation – powering Indian homes through batteries, flashlights, and modern lighting solutions. The partnership with The Minimalist aims to merge this heritage with contemporary digital creativity, positioning Eveready to connect more deeply with younger, tech-savvy audiences.

Sahil Vaidya, Co-founder of The Minimalist, said, “Eveready is a household name with deep generational recall. Our goal is to use insight-driven, culturally rooted creativity to help the brand speak to a new generation while celebrating its legacy of energy and innovation.”

Anirban Banerjee, CEO of Eveready Industries India, added, “Eveready’s journey has been built on a foundation of trust and forward thinking. Partnering with The Minimalist allows us to blend our legacy with modern digital storytelling, enabling stronger consumer engagement and brand relevance in today’s dynamic marketplace.”

This collaboration underscores Eveready’s continued focus on digital transformation and evolving its brand identity to stay relevant in an era defined by creativity, connectivity, and innovation.