Hero VIDA has unveiled its new festive campaign for the VIDA VX2 electric scooter, starring Ranbir Kapoor and Anil Kapoor. Conceptualised by Creativeland Asia and produced by Entourage Films, the campaign brings together humour, warmth, and innovation – positioning the VIDA VX2 as a symbol of modern, sustainable mobility.

Directed by Arjun Varain Singh, the film captures a spirited father-son dynamic, where Anil Kapoor’s infectious energy meets Ranbir Kapoor’s effortless charm. Set against the festive backdrop of Diwali, the story highlights the VIDA Evooter’s key features – removable batteries, over 40 smart functionalities, and a sleek contemporary design – showcasing how technology can complement tradition.

The creative vision, led by Sajan Raj Kurup, Founder of Creativeland Asia, positions Hero VIDA as a brand that bridges generations, combining India’s family-oriented culture with a forward-looking perspective on mobility.

Produced by the women-led Entourage Films, the campaign reflects a fresh, inclusive approach to storytelling – balancing entertainment with emotional connection. The chemistry between the two Kapoors adds a relatable and engaging touch, appealing to both young audiences and family viewers alike.

With this campaign, Hero VIDA reinforces its identity as a future-ready brand, celebrating innovation, togetherness, and sustainability. As India embraces electric mobility, the brand’s festive message inspires consumers to ride toward a cleaner, smarter, and more connected future.