TTK Prestige has announced a strategic partnership with MoEngage, adopting its Customer Data and Engagement Platform (CDEP) to strengthen data-led marketing and create more personalised consumer experiences. The collaboration aims to unify TTK Prestige’s online and offline customer touchpoints, offering a seamless, consistent engagement journey across channels.

As part of its broader digital transformation, the brand seeks to connect more effectively with younger, tech-savvy consumers by consolidating customer data from retail stores, e-commerce platforms, and digital channels. This integration will give TTK Prestige a 360-degree view of its customers, enabling it to drive repeat purchases, enhance loyalty, and encourage cross-category adoption.

Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, said:

“For 75 years, our brand has been built on trust and a deep understanding of Indian homes. To continue this legacy, we’re modernising how we connect with consumers. MoEngage will help us unify customer data, personalise engagement, and strengthen relationships across every touchpoint.”

Using MoEngage’s web personalisation tools, TTK Prestige will deliver tailored product recommendations, offers, and communication through channels like email, WhatsApp, and its website.

Narasimha Rao, General Manager at MoEngage, added:

“TTK Prestige is an iconic brand that has been part of Indian households for decades. We’re proud to support their digital transformation journey and help them build contextual, omnichannel experiences that reflect today’s connected consumer behaviour.”

The partnership underscores TTK Prestige’s commitment to blending its heritage of trust with modern, data-first marketing innovation.