As the India–Australia T20 series kicks off on October 29, JioStar has launched a playful new campaign that blends humour, nostalgia, and cricketing flair. The promo stars Sunil Gavaskar and Navjot Singh Sidhu, two of Indian cricket’s most iconic personalities, in an unexpected, light-hearted avatar.
Link: https://www.youtube.com/watch?v=-ufuVSQbSMw
Set in a quirky “science lab,” Gavaskar and Sidhu appear as eccentric scientists brainstorming ways to counter Australia’s fiery bowling and legendary sledging. Their creative solution? The tongue-in-cheek “Sledge Cancellation Helmet” – a fictional invention to shield players from both short balls and verbal volleys.
Just as they celebrate their “breakthrough,” RJ Mahvash enters the scene with her trademark wit, declaring “Skyball kaafi hai!” – a nod to Team India’s fearless approach under captain Suryakumar Yadav (SKY). The punchline cleverly ties into India’s current T20 ethos: letting performance do the talking.
The campaign’s smart blend of humour, nostalgia, and character-driven storytelling captures the essence of modern cricket fandom. Gavaskar and Sidhu’s camaraderie, paired with Mahvash’s sass, adds a fresh dimension that appeals to both long-time fans and younger audiences.
By tapping into India’s cricketing culture and evolving style of play, JioStar’s ‘Skyball’ campaign builds anticipation for one of the sport’s most awaited rivalries. The India–Australia T20 series will stream live on JioHotstar and air on Star Sports, bringing high-voltage action – both on and off the field.
