MMA Global has officially rebranded as the Marketing + Media Alliance (MMA), marking a strategic evolution from an association to a global alliance – a community led by CMOs and powered by the broader marketing ecosystem. The move reflects MMA’s mission to help marketers create measurable value through collaboration, innovation, and enterprise-level impact.
“MMA is the foremost global community for CMOs, directed by CMOs but supported by the entire marketing industry,” said Moneka Khurana, Country Head & Board Member, MMA Global India. “This repositioning reinforces our commitment to unite CMOs worldwide in shaping the future of marketing, brands, and business. Our goal is to deliver real, evidence-based results that elevate marketing’s contribution to enterprise growth.”
The rebrand introduces a refined purpose, identity, and brand architecture – placing marketers at the core, media as a catalyst, and the alliance as the driving force behind innovation. Through its global Think Tanks and Labs, MMA provides CMOs with a platform to test, validate, and scale strategies around AI, attribution, data, and customer experience.
In India, MMA is actively localising these frameworks via initiatives such as IMPACT, SMARTIES Unplugged, and Data Unplugged, translating global insights into actionable playbooks for Indian marketers. Its members include leading brands like Diageo, Coca-Cola, L’Oréal, Myntra, HDFC Bank, Nestlé, and Unilever.
The new brand identity, developed with Lafayette American, features bold black and aspirational gold tones, symbolising forward momentum and purpose.
Khurana concluded, “If you’re building work that can redefine marketing value, bring it to the Alliance. This is where India’s next era of marketing innovation begins.”
