Cashify, India’s leading re-commerce platform, has unveiled “Welcome to Refurbia”, an AI-led campaign that redefines how people view refurbished technology. Conceptualised and produced entirely by Cashify’s in-house creative team, the campaign immerses audiences in the world of Refurbia – a vibrant, imaginative universe where every pre-owned device finds a renewed purpose.

Through visually rich storytelling and AI-generated creativity, Refurbia transforms the technical journey of refurbishing devices into a compelling human story – one that celebrates sustainability, innovation, and trust. The campaign aims to change perceptions about refurbished products, emphasizing that second-hand can be both stylish and responsible.

Nakul Kumar, Co-founder and CMO of Cashify, shared,

“Trust in refurbished technology begins with honesty – in how we source, repair, and present every device. Refurbia is our way of making that honesty visible. It’s not just a campaign; it’s an open window into the world of renewal, where technology meets craftsmanship and circularity meets creativity.”

Kumar also highlighted how Cashify’s marketing team is leveraging Gen AI tools such as Nano Banana, ChatGPT, and Google Veo to enhance storytelling and design execution, blending technology with emotion to create greater impact.

By merging AI-driven creativity with environmental responsibility, Refurbia humanizes the refurbished tech space and strengthens consumer confidence. The campaign reinforces Cashify’s commitment to sustainability and the circular economy, proving that innovation doesn’t always mean creating something new – sometimes, it means giving life another chance.