LOTTE India has expanded its frozen treats portfolio with the launch of Subak & Shark, a Korean-inspired range of ice candies designed to deliver a fun, multisensory experience for Indian consumers. Infused with the vibrancy of K-culture, the launch blends refreshing flavours, slushy textures, and playful shapes to appeal to both kids and adults.

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Building on the success of Lotte Krunch, India’s first Korean four-layered ice cream bar, Subak & Shark continue LOTTE’s commitment to introducing “K-Cool” experiences to the Indian market.

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Subak, which means watermelon in Korean, features a watermelon-strawberry blend with crunchy chocolate-coated peanut “seeds,” shaped like a watermelon slice. Shark, on the other hand, combines orange and strawberry flavours in a shark-shaped form, making snacking interactive and imaginative.

To promote the launch, LOTTE has rolled out a K-pop-inspired campaign titled “Refreshingly K-Cool,” featuring anime-style visuals and energetic storytelling across digital platforms.

“Building on our success with Worldcone and Krunch, Subak & Shark represent the next phase of innovation for LOTTE in India,” said Rishabh Verma, Head of Marketing, LOTTE India. “They combine Korean creativity with Indian sensibilities to deliver a multisensorial snacking experience.”

Priced at ₹20 for a 75 ml pack, Subak & Shark will be available across 50,000+ retail outlets, including general trade, modern trade, Q-commerce, and Havmor-exclusive parlours. With their playful design and K-inspired energy, these ice candies aim to make refreshment a joyful, cultural experience.