The campaign’s relatable storytelling sparks organic collaborations from brands like Kurkure, Harpic, Ducati, and more.
Housing.com has struck a cultural chord with its latest campaign, ‘Har House ke liye Housing,’ which has not only resonated deeply with consumers but also sparked a wave of spontaneous cross-brand collaborations across multiple industries.
Conceptualised by Leo Burnett, the campaign celebrates the emotional and aspirational journey of Indian homebuyers through witty and relatable storytelling. Built around the theme, “Jaisa bhi chahiye ghar, milega Housing.com par,” it reflects the diversity of Indian housing dreams – from first homes to forever homes – and the personal moments that drive those choices.
In a rare instance of organic digital collaboration, leading brands such as Niva Bupa, ACKO, Harpic, Kurkure, and Ducati India joined the conversation online, creatively reinterpreting Housing.com’s message with their own brand spin.
From Ducati’s “House sorted? Let’s talk garage goals,” to Kurkure’s “Chai ho ya party, uss ghar ke har chatpate moment ke liye Kurkure,” and Harpic’s “Aur naye ghar mein toilet ka kya scene? Harpic hai na,” each brand response showcased playful wit and cultural relevance, amplifying the campaign’s impact far beyond the real estate sector.
The wave of engagement has significantly boosted Housing.com’s digital visibility and brand equity, reinforcing its integrated marketing approach that spans YouTube, Meta, regional TV, and influencer collaborations, collectively targeting a reach of over 100 million consumers.
With ‘Har House ke liye Housing,’ the platform continues to strengthen its position as India’s most trusted home search destination – one that goes beyond listings to capture the heart of what truly makes a house a home.
