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Titan Company Q2 advertising spend jumps to ₹408 crore as festive demand lifts sales

Titan Company Q2 advertising spend jumps to ₹408 crore as festive demand lifts sales

Titan Company Limited reported a strong performance in Q2 FY26, with net profit rising 59% year-on-year to ₹1,120 crore, driven by robust jewellery sales and buoyant festive demand. The company significantly increased its advertising spend to ₹408 crore, underscoring an aggressive brand push ahead of the holiday season.

Consolidated revenue from operations climbed to ₹18,725 crore, compared to ₹14,534 crore a year earlier. The jewellery division continued to be Titan’s main growth driver, contributing ₹16,522 crore in sales versus ₹12,771 crore last year. Other verticals, including watches, eyewear, and lifestyle accessories, also delivered steady gains. Operating margins improved to 9.3%, while total assets rose to ₹52,030 crore, up from ₹40,647 crore as of March 2025.

In a major leadership move, Titan announced that Ajoy Chawla, CEO of the jewellery division, will take over as Managing Director from January 1, 2026, succeeding C.K. Venkataraman, who retires in December.

A Tata Administrative Services (TAS) officer since 1990, Chawla joined Titan in 1991 and has held several leadership positions across categories. Under his leadership since 2019, the jewellery business has seen nearly threefold growth in sales and profitability, reinforcing Titan’s dominance in the segment.

With strong festive momentum and strategic brand investments, Titan enters the second half of FY26 on a confident growth trajectory.

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