Madhya Pradesh Tourism, in collaboration with sitar maestro Anoushka Shankar, Span Communications, and Venus Productions, has launched a captivating new campaign film that celebrates the rhythm, beauty, and cultural essence of the state.

Link: https://www.youtube.com/embed/B0syUHmlDeU?si=1__WwWUuX39jFzB9

Conceptualised as a cinematic symphony, the film weaves Shankar’s original sitar compositions with breathtaking visuals of Madhya Pradesh’s landscapes, heritage sites, and wildlife. Shot across more than ten iconic locations – including Gwalior, Khajuraho, Orchha, Mandav, Sanchi, Maheshwar, Jabalpur, Chanderi, Maihar, and Bandhavgarh – the film captures the soul of the “Heart of India.”

Guided creatively by Vishal Bhardwaj and directed by Ravi Jain, the film blends music and imagery to portray the state’s spiritual depth – from the ancient temples of Khajuraho to the serene ghats of Maheshwar and the lush forests of Bandhavgarh.

Sheo Shekhar Shukla, additional chief secretary and MD, MP Tourism Board, said, “Madhya Pradesh is a living symphony of culture, nature, and history. This collaboration with Anoushka Shankar transforms that spirit into an emotional experience.”

Anoushka Shankar shared, “This project feels like a homecoming. I hope the film does justice to the beauty and richness of Madhya Pradesh.”

Vishal Bhardwaj added, “Anoushka’s music perfectly complements MP’s rugged beauty and rich cultural heritage – this film is a love letter to the state.”

The campaign aims to position Madhya Pradesh as a global cultural destination, inviting travelers to experience its harmony of art, history, and nature.