Bandhan Mutual Fund, in collaboration with Grey India, has launched its latest investor education campaign titled ‘Copy-Paste’, aimed at simplifying investing for young professionals who often find financial decisions intimidating or complex.
Video Link: https://www.youtube.com/watch?v=V4Z0G3Kwnc8
The lighthearted film uses the metaphor of copy-pasting to communicate a powerful idea – that investing in Index Funds can be effortless, reliable, and accessible to everyone. By mirroring market indices, index funds offer diversification, simplicity, and lower costs, eliminating much of the guesswork that typically deters new investors.
The campaign follows the story of a 28-year-old professional who finds clarity and confidence in investing through one simple approach – “Copy Paste.” The narrative emphasizes that smart investing doesn’t always require expert knowledge or constant decision-making, just the right tools and mindset.
Vishal Kapoor, CEO, Bandhan AMC, said, “Most people don’t struggle with investing because of a lack of money – it’s indecision that holds them back. Index funds provide an easy, low-decision entry into investing. Our ‘Copy-Paste’campaign illustrates how anyone can adopt this simple, proven strategy to start their investment journey.”
Harsh Kapadia, CCO, Grey India, added, “The copy-paste metaphor perfectly captures the ease of investing in index funds. It’s an engaging, visual way to make a complex topic feel simple and relatable.”
Blending humour, simplicity, and education, the ‘Copy-Paste’ campaign positions Bandhan Mutual Fund as a brand helping young investors take the first confident step toward financial growth.
