TTK Healthcare has appointed BC Web Wise as the digital agency for MsChief, its female-centric pleasure brand. The mandate was awarded following a multi-agency pitch, marking a significant step in strengthening MsChief’s digital presence with communication that is authentic, culturally aware, and strategically driven.

With a proven track record across sexual wellness, healthcare, and lifestyle segments, BC Web Wise brings deep category expertise and a nuanced understanding of how to build trust in conversations often marked by cultural sensitivity.

Devanshi Shah, Associate Account Director, BC Web Wise, said, “The MsChief pitch was about understanding the brand’s intent, the audience’s mindset, and the cultural nuances of the category. Our goal was to align clarity with conviction, and this win is a strong testament to our team’s ability to navigate evolving, sensitive spaces with strategic insight.”

Adding to this, Anuja Bharadwaj, Associate Creative Director, BC Web Wise, shared, “The MsChief space demands care and empathy. Pleasure is personal and often unspoken, so every message needs to feel safe and inclusive. We focused on building a voice for MsChief that is empathetic, confident, and relatable—one that makes women feel truly seen.”

Expressing enthusiasm for the partnership, Arjun Siva, Sr. DGM – Digital Marketing & eCommerce, TTK Healthcare, said, “We’re thrilled to have BC Web Wise on board. Their young, culturally tuned team combines strategic clarity and creative edge with the experience of a 25-year-old agency. It’s the perfect balance of fresh thinking and seasoned expertise. We look forward to shaping the next phase of MsChief together.”