Himalaya Wellness has launched its latest campaign, #StrongWomenSoftSkin, in partnership with the Indian Women’s Ice Hockey Team, to introduce the new Himalaya Cocoa Butter Intensive Serum Body Lotion. The collaboration celebrates women who embody strength, resilience, and determination while pursuing their goals.
Video Link: https://www.youtube.com/watch?v=Dkv6zOaw1_A
The digital campaign film features the national ice hockey team in a locker room, reaching for the Himalaya Serum Body Lotion before heading onto the rink. Drawing a parallel between the lotion’s deep, long-lasting nourishment and the players’ endurance, the film highlights how Himalaya’s serum lotion keeps skin hydrated even in extreme cold – a perfect metaphor for strength wrapped in softness.
Rajesh Krishnamurthy, business director – consumer products division, Himalaya Wellness, said, “Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience – values central to Himalaya Wellness. As women chase their dreams, Himalaya ensures their skin stays protected every step of the way.”
Ragini Hariharan, marketing director – beauty & personal care, Himalaya Wellness, added, “This campaign mirrors our philosophy – endurance, care, and protection, even in the toughest conditions. Our association with initiatives like the Women’s Premier League and 1derwoman program reflects our ongoing commitment to champion women’s progress.”
Harjinder Singh, general secretary, Ice Hockey Association of India, noted, “Our partnership with Himalaya Wellness is a natural fit. Their focus on protection and care resonates deeply with our values of strength and perseverance.”
The campaign, conceptualized by Chapter 5, encapsulates the spirit of sport and self-care – celebrating women who stay strong, no matter the challenge.
