Kylie Cosmetics, the globally acclaimed beauty brand founded by Kylie Jenner, has announced a strategic partnership with Nykaa, India’s leading beauty and lifestyle retailer, to strengthen its presence in the Indian market. The collaboration marks a major milestone in making Kylie’s iconic beauty universe more accessible to her fast-growing Indian fan base.
Launched in India by House of Beauty, Kylie Cosmetics has seen remarkable traction since its debut, led by its cult-favourite Lip Kits. With this new partnership, the brand will now be available across Nykaa.com, the Nykaa app, and select Nykaa Luxe stores – merging Kylie’s global appeal with Nykaa’s trusted platform that connects millions of beauty consumers online and offline.
Vikram Vijay Kant, Chief Business Officer, House of Beauty, said, “Kylie Cosmetics has witnessed over 100% growth in India since our 2024 launch. Partnering with Nykaa takes our next phase of expansion to new heights, allowing us to reach more beauty lovers across the country while continuing to bring Kylie’s bestsellers and new innovations to Indian consumers.”
A Nykaa spokesperson added, “Kylie Cosmetics represents the modern beauty zeitgeist – digital-first, trend-led, and emotionally resonant. This partnership brings together Kylie’s global influence with Nykaa’s deep local expertise, amplifying access and authenticity for Indian consumers in the premium beauty space.”
While lip products continue to lead sales, Kylie’s Eyes, Face, and emerging Fragrance categories are witnessing rapid growth.
To celebrate the collaboration, Kylie Cosmetics will headline Nykaaland 3.0 – India’s largest beauty festival – from November 7 to 9 at NSIC Grounds, Delhi, featuring interactive booths, exclusive masterclasses, and immersive brand experiences.
With this partnership, Kylie Cosmetics and Nykaa aim to redefine premium beauty retail in India – blending aspiration, accessibility, and artistry into one seamless experience.
