ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders and Distillers Limited (ABD), has launched RANGEELA Vodka, a bold new addition to India’s premium alcobev space. Conceptualized by actor and cultural icon Ranveer Singh, who also serves as Co-founder and Creative Partner, RANGEELA embodies India’s vibrant energy, color, and creativity.
Crafted for a new generation of expressive and confident drinkers, RANGEELA seeks to redefine the country’s vodka experience. Triple distilled and platinum chill-filtered, it promises world-class smoothness while celebrating India’s cultural exuberance. True to its name, RANGEELA is “vibrant, filmy, and masaledaar” – an ode to those who live life in full color.
Ranveer Singh shared, “RANGEELA celebrates the spirit of all of us – colorful, confident, and full of energy. It’s for those who live loudly, love deeply, and express freely.”
Bikram Basu, Managing Director, ABD Maestro, added, “With Ranveer Singh as Co-founder and Creative Partner, RANGEELA is all about disruption – best-in-class quality, bold design, and a brand story that’s unapologetically Indian.”
The vodka’s playful mixology range features creative twists like the Bandra Barbie (Cosmopolitan), Aaj Blue Hai Paani(Blue Lagoon), and Latte Lag Gai (Espresso Martini).
Launched in Maharashtra at ₹2,400 for 750ml, RANGEELA will soon expand to Goa, West Bengal, and northern markets.
With its fusion of craftsmanship, creativity, and cultural energy, RANGEELA positions ABD Maestro and Ranveer Singh at the forefront of India’s contemporary spirits revolution.
